India Proposes a target of 4% Share in world Handicraft trade
MID DAY
New Delhi16 October '06
India plans to grow its share in global handicrafts trade to about 4% in the next 3 years from the present level of less than 2%, this goal can be achieved by organizing Handicrafts and Gift Fairs.
A 5 day long Indian Handicrafts & Gift Fair, Autumn edition, organized by EPCH, at India Expo Center, Greater Noida began last week. The fair is expected to generate trade enquiries and export orders in the range of Rs. 1500 crores.
Indian Handicrafts exports
have also been growing during
the last one-decade on an
average of 10% per annum. Even though the growth in
exports during the last year was more than 11.46%, yet India has to undertake very aggressive marketing for achieving 4% share in global trade.
Commenting on the periodicity of the fair Sudhir Tyagi, chairman EPCH said that the Indian Handicrafts and Gifts Fair held twice every year has established itself as the most
effective marketing medium for the Indian Companies.
Giving details of availabilities
of the products in the fair Tyagi
said that a whole range of utility items ranging from home
furnishings, floorings, houseware, homeware decorative, gifts, furniture, chappals & sandals, costume & fashion Jewellery and fashion accessories etc will be on display in the fair. Raw material
used will vary from metal, wood, natural fibers, man made fibers, stone, animal horns and other byproducts, leather, jute, silk, cotton, wool, terracotta to cane and bamboo etc.
There will be an exclusive display of North Eastern products this year also in the Indian Handicrafts & Gifts Fair.
Indian Handicrafts & Gifts Fair has now become MECCA in a loose sense. It is almost necessary
for the Indian exporter looking
for overseas buyers to participate
in this fair. It is also necessary for overseas buyers to visit this fair to source their requirement. The fair not only provides a very large
choice to overseas buyers both in terms of suppliers and in terms of range of products but also
offers very competitively priced products, which helps them to increase their profit levels in the international market.
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